There’s been a lot of doom and gloom from the auto industry lately when the subject of China comes up. Automaker CEOs, in particular, warn that allowing low-cost, high-tech Chinese electric vehicles to be sold in the US would effectively spell the end of their businesses.
Hyundai CEO José Muñoz is not as pessimistic as some of his counterparts. He says he’s confident the right mix of protectionist policies and improvements on the product side can keep China at bay. Even though his company is feeling the squeeze from China, Muñoz isn’t ready to throw in the towel. But he also acknowledges that China could flood the US with affordable import …
Does anyone else think this is just bravado? The EV market is brutal right now.
Smart move. Focus on product quality rather than complaining about cheap imports.
Is the playing field actually level, or are they just asking for a head start?
Protectionism sounds great in theory, but history says it usually backfires on consumers.
I appreciate the confidence, but can Hyundai really compete on price alone?