During the 2026 Amazon Prime Day sales event, Samsung’s popular The Frame television has dropped to its lowest price ever. The 65-inch 2025 model is currently available for $898, representing a 40% discount from its original $1,498 price tag on Amazon.
The Frame has established itself as a leading option in the art TV category primarily due to its matte screen technology. Unlike standard televisions that can appear like glossy screensavers when displaying static images, The Frame’s specialized panel diffuses light to make digital photos and paintings resemble actual framed art on a wall.
While a 50% reduction would be more significant, the 40% cut is considered competitive for a still-current model. Electronic pricing typically declines sharply one or two years after launch, which helps explain the current value proposition for the 2025 LS03F series.
Beyond Amazon, the television is available at other major retailers with slightly different savings. Best Buy is offering the same 65-inch model for $1,200, a 25% discount off the $1,600 list price. B&H Photo lists it for $1,198, marking a 33% reduction from its $1,800 price point.
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