The Philips Sonicare Next-Generation DiamondClean 9900 Prestige smart toothbrush has officially become available in European and US markets. The device, which was initially previewed in July with a planned limited release later this year, marks the start of a broader global expansion expected to continue through 2027.
The new model is priced at $379.99, a cost reduction from the previous iteration of the DiamondClean line, which remains on the market at a discounted price of $429.99. The update introduces advanced motion-tracking capabilities and artificial intelligence designed to improve brushing techniques, though it does not include automatic flossing features.
In the current smart oral care market, the Philips offering is positioned below the price point of Dyson’s CameraJet smart toothbrush, which retails for $499. Early reports indicate that some users have encountered issues with the Dyson device, while the Philips launch proceeds without similar widespread complaints mentioned in the initial rollout news.
Three hundred and eighty dollars for a toothbrush is still steep. Hope the app actually helps people change their habits long-term.
I heard some Dyson users are already regretting their purchase. Does that make the Philips launch seem more reliable by comparison?
Still no automatic flossing? That’s a major oversight. I wish they’d just integrate flossing tech into the next model instead of focusing on tracking.
Motion-tracking sounds useful, but I’m skeptical about AI telling me how to brush. I’ve been doing it fine for years without sensors.
Finally, a smart toothbrush that doesn’t cost an arm and a leg compared to Dyson. The price drop is a nice touch.