John Ternus, Apple’s senior vice president of hardware engineering, is preparing for his most significant milestone since assuming his role: introducing the company’s inaugural foldable iPhone. According to reports from the Financial Times, Apple intends to position this novel device as a high-end product, potentially commanding a retail price near $2,000.
The upcoming launch marks a pivotal moment for the Cupertino-based tech giant, which has long relied on its traditional rigid-screen iPhone lineup to dominate the smartphone market. Competitors such as Samsung and Huawei have already introduced multiple iterations of foldable phones, yet Apple has remained cautious, prioritizing refinement and durability over early entry.
Industry analysts suggest that the $2,000 price tag reflects Apple’s strategy to target affluent consumers willing to pay a premium for cutting-edge technology. The company is reportedly focusing on solving previous durability concerns associated with flexible displays, aiming to offer a hinge mechanism and screen technology that withstands daily use better than earlier versions from rivals.
Ternus, who previously oversaw the development of the iPhone 15 series and played a key role in the M-series chip rollout, will need to ensure that the foldable iPhone not only meets but exceeds user expectations. A misstep could risk alienating Apple’s loyal customer base, while a successful launch could open a new revenue stream in the competitive mobile sector.
The device is expected to feature a tablet-like display when unfolded, bridging the gap between smartphones and iPads. Tech enthusiasts and investors are closely watching for details on software optimization, battery life, and weight—factors that will likely determine whether the foldable iPhone becomes a mainstream success or a niche novelty.
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