During its September 2026 event in Cupertino, Apple introduced a major shift in its smartphone strategy with the reveal of the iPhone Duo, the company’s first-ever foldable device. The event also showcased the standard iPhone 18 Pro models, along with updates to the Apple Watch, AirPods 5, and significant advancements in Siri’s AI capabilities.
The iPhone Duo marks a notable departure from Apple’s traditional slab-style designs, entering the growing market for foldable phones. Alongside this debut, the company refreshed its Pro lineup with the iPhone 18 Pro, continuing its annual iteration cycle for its premium devices.
In addition to smartphones, Apple expanded its audio and wearables offerings. The announcement included the AirPods 5, providing consumers with a new option in the earbud category, and updates to the Apple Watch, which continue to enhance health and fitness tracking features.
Siri also received attention, with Apple detailing new advances in its artificial intelligence integrations. These improvements aim to make the digital assistant more responsive and capable within the Apple ecosystem.
The announcements highlight Apple’s effort to diversify its hardware portfolio beyond rigid form factors while simultaneously deepening the AI functionality across its existing product lines.
AirPods 5? Honestly, I’m just here for the Pro cameras. Let’s see those samples.
Siri AI updates sound nice, but I really just want to know about battery life on the Duo.
I wonder if the Duo’s hinge durability will match the usual Apple quality standards.
Finally! Apple joining the foldable club is a huge shift from their rigid designs.