As Apple prepares to unveil its latest iPhone models this week, consumers should brace for an increase in price. The anticipated hike serves as the most tangible indicator yet that skyrocketing memory expenses have become a permanent fixture in the electronics industry, with no immediate relief in sight for the ongoing supply shortage.
This phenomenon, variously dubbed “chipflation” or “RAMageddon,” signals a dramatic reversal of a decades-long trend that allowed consumer devices to become more powerful without a corresponding surge in cost. According to data from AlphaSense, references to “memory prices” and “memory shortage” appeared 473 times in company earnings transcripts last quarter, highlighting the severity of the issue across the tech sector.
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