With the first round of Brazil’s presidential election just two days away, artificial intelligence has become a central concern in the campaign trail. According to reports from France 24 correspondents, the technological landscape is now rife with synthetic media designed to influence voters.
Brazilian intelligence agencies have identified disinformation as one of the primary threats facing this election cycle. Among the most notable examples is a deepfake avatar of former President Jair Bolsonaro, which has been utilized to endorse his son’s candidacy.
Additionally, AI-generated personas are being deployed to shape public opinion against incumbent President Luiz Inacio Lula da Silva. These include fabricated profiles of working-class female voters voicing criticism of the current administration, blurring the lines between authentic political discourse and manufactured content.
Did they really use a deepfake of Bolsonaro to endorse his son? The absurdity level is off the charts.
This is terrifying. Brazil needs stricter AI regulations before the next election, not just warnings.