Amazon has kicked off its fall Prime Day event, officially branded as Big Deals Days, on October 6. The sale runs through midnight on October 7, requiring customers to hold an active Prime membership to access the discounted pricing. Among the headline offers is the Samsung Galaxy S26 Ultra, which is currently priced at $1,300, down from its standard $1,400, marking a significant discount on the company’s most powerful smartphone.
WIRED’s editorial team has curated a list of 94 top deals based on years of testing and reviewing experience. The selection process prioritizes products personally evaluated by staff members, utilizing price-tracking tools to ensure discounts are legitimate and to avoid counterfeit or overpriced items. The goal is to highlight high-quality gear that represents genuine value for consumers looking to start holiday shopping early.
Key featured deals include the MacBook Air M5, available for $1,099, reflecting a $200 reduction. Apple enthusiasts can also secure the AirPods Pro 3 for $179, a $70 drop that represents one of the best prices seen for the earbuds. For home essentials, the Philips Norelco OneBlade 360 is offered at $35, while the Kindle Colorsoft e-reader has been reduced by $100 to $190. Other notable picks include the Anker Nano Power Bank for $20, the JBL Flip 7 Bluetooth speaker for $110, and the Skylight Smart Calendar Max at $560.
In the kitchen and coffee category, the De’Longhi Rivelia automatic espresso machine has hit an all-time low of $1,000, saving buyers $300. The article was updated on October 6 at 8:00 AM ET to include a broader range of products, such as security cameras from Arlo and Eufy, pet tech from Purobot and Fubro, Philips Hue Festavia string lights, a Dell 27 Plus monitor, an Amazon laptop stand, and a Belkin Connect dock. Additional additions feature kids’ audio from Qubitunes, a Lego Star Wars set, a KBS Pro bread maker, a Grownsy Easeclean bottle washer, and a Bella stand mixer.
The comprehensive guide is organized into categories covering Apple products, Kindles, audio-visual gear, general technology, Amazon devices, laptops, phones, headphones, vacuums, charging accessories, TVs, toys, gaming, cameras, outdoor equipment, and kitchen appliances. The contributors to this deal roundup include Louryn Strampe, Simon Hill, Nena Farrell, Kat Merck, Molly Higgins, Boutayna Chokrane, Luke Larsen, Harry Rabinowitz, and Les Shu.
Great roundup, but I wish they included more affordable laptop options under $700 for students like me.
That Philips Norelco deal at $35 seems legit. My old shaver finally died, so I’m grabbing one right now.
WIRED always curates good lists, but I wonder if these are truly the best prices or just marketing highlights for October.
Just checked the Kindle Colorsoft. A $100 drop makes this the perfect time to upgrade my e-reader setup.
Finally, the De’Longhi is at an all-time low! I’ve been waiting months for a $1,000 price tag on this espresso machine.
Is the S26 Ultra really $1,300? That’s only $100 off. Hardly a steal compared to last year’s drop.