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Trump tries to rename AI ‘super intelligence’ as polls show him sinking on key issue

Trump tries to rename AI ‘super intelligence’ as polls show him sinking on key issue

Title: Trump tries to rename AI 'super intelligence' as polls show him sinking on key issue

URL Source: https://www.cnbc.com/2026/09/29/trump-ai-super-intelligence.html

Published Time: 2026-09-29T21:07:20+0000

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Trump tries to rename AI ‘super intelligence’ as polls show him sinking on key issue

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Trump tries to rename AI ‘super intelligence’ as polls show him sinking on key issue

Published Tue, Sep 29 2026 5:07 PM EDT

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Key Points

• President Donald Trump said he signed a document purporting to “officially” change the name of artificial intelligence to “super intelligence.”

• The attempted rebrand comes weeks before the midterm election, which appears increasingly shaped by what polls show are Americans’ concerns about the rapid advance of AI tech.

![Image 9: US President Donald Trump, sitting alongside Nvidia CEO Jensen Huang (L) and SpaceX CEO Elon Musk (R), speaks during a meeting with technology executives about artificial intelligence, in the East Room of the White House in Washington, DC, on September 29, 2026. The gathering comes quickly after tech giant OpenAI's cancellation of the release of its newest model due to safety concerns, and a series of revelations that the technology had gone rogue. (Photo by Kent NISHIMURA / AFP via Getty Images)](https://image.cnbcfm.com/api/v1/image/108369765-1790709932660-gettyimages-2297228204-AFP_C9Q39PT.jpeg?v=1790709975&w=1858&h=1045&vtcrop=y)

US President Donald Trump, sitting alongside Nvidia CEO Jensen Huang (L) and SpaceX CEO Elon Musk (R), speaks during a meeting with technology executives about artificial intelligence, in the East Room of the White House in Washington, DC, on Sept. 29, 2026.

Kent Nishimura | AFP | Getty Images

President [Donald Trump](https://www.cnbc.com/donald-trump/) on Tuesday said he [signed a document](https://www.cnbc.com/2026/09/29/tech-white-house-ai-lunch-trump.html) purporting to “officially” change the name of [artificial intelligence](https://www.cnbc.com/ai-artificial-intelligence/) to “super intelligence,” attempting a forced rebrand for an industry he has tightly embraced even as Americans grow increasingly concerned about the rapidly advancing tech.

Trump, speaking to reporters on the White House grounds while flanked by tech executives, suggested that a document asserting the new name was signed by the leaders of a slew of AI and tech giants, who had convened there for a lunch meeting with the president.

“We’ve changed the name officially today,” Trump said. He was not initially expected to appear at the unusual press gathering outside the White House’s West Wing. “The name has been officially changed by the biggest, the smartest, the greatest people anywhere in the world.”

Asked if the document was binding in any way, Trump said it is “[morally binding.](https://www.cnbc.com/2026/09/29/tech-white-house-ai-lunch-trump.html)”

Specifics about the document were unclear. The White House did not immediately respond to CNBC’s requests for additional information.

![Image 10: Pres. Trump on AI: Accord signed today is 'morally binding'](https://image.cnbcfm.com/api/v1/image/108369797-17907119271790711924-48687869137-1080pnbcnews.jpg?v=1790711926&w=750&h=422&vtcrop=y)

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VIDEO 5:54 05:54

Pres. Trump on AI: Accord signed today is ‘morally binding’

[Closing Bell](https://www.cnbc.com/closing-bell/)

Trump had crowdsourced a new name for AI last week, asking his social media followers in a poll if they preferred “SUPER INTELLIGENCE” or “SUPERIOR INTELLIGENCE.”

It’s the latest attempted name-change for Trump, who has focused intently on branding throughout his careers in business and politics. During the latest flare-up in the U.S.’s ailing relations with Canada last month, Trump signed an executive order asserting Lake Ontario would be renamed “Lake America.”

He pulled a similar move right after taking office last year, when he signed an order that the Gulf of Mexico be renamed the “Gulf of America.”

House Speaker [Mike Johnson](https://www.cnbc.com/mike-johnson/), R-La., who was also at Tuesday’s luncheon, told reporters before Trump showed up that attendees signed a “statement of principles” titled “The White House Accord on Superintelligence: A Joint Commitment on Frontier SI Responsibilities.”

Summarizing the document, he said it includes “voluntary” commitments “on behalf of the industry,” as well as “robust internal controls” and “layers of internal and external review.”

“Safety and innovation are not mutually exclusive pursuits,” Johnson said.

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But Trump, when asked why people should not be concerned about AI and why there should not be government-mandated safety guardrails, said, “Because we have people that love our country and love the world a lot.”

Trump also shrugged when asked if he was concerned that his support for [AI and data centers](https://www.cnbc.com/2026/09/23/texas-data-centers-election.html) could hurt Republicans in the upcoming [midterm election](https://www.cnbc.com/elections/).

“I just have to do what’s right,” he said.

Johnson said GOP incumbents are in agreement that the U.S. cannot lose its edge over China in the race for AI dominance.

Recent polls show majorities of Americans expressing fear and concern about AI and disapproval of Trump’s handling of the issue.

A [Quinnipiac University poll](https://poll.qu.edu/poll-release?releaseid=3968) released earlier Tuesday afternoon found just 25% of respondents approve of the president’s handling of AI, versus 58% who disapprove. That’s a lower approval rating than Trump scored on the Iran war (28%), the economy (31%) and U.S.-China policy (34%) in the same poll. The survey was conducted Sept. 24 to Sept. 27 and carries a margin of error of 3.8 percentage points.

Sen. [Mark R. Warner](https://www.cnbc.com/mark-r-warner/), D-Va., vice chairman of the Senate Intelligence Committee, called Trump unserious about the risks AI poses.

“The companies building the most powerful AI systems are warning us that the technology is advancing faster than our safeguards. The president’s response? To rename it and tell the companies developing it to regulate themselves,” Warner said in a statement. “But changing what we call artificial intelligence does nothing to address the very real risks that come with increasingly powerful AI systems.”

**This is breaking news. Please check back for updates.**

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We may collect personal data from and about you through this site for “targeted advertising,” “selling,” or “sharing,” as defined by applicable privacy laws. Some [states](https://www.versantprivacy.com/privacy#accordionheader5) provide residents (or their authorized agents) with the right to opt out of these practices. See the “[Your Rights](https://www.versantprivacy.com/privacy#accordionheader5)” section of our Privacy Policy for more info.

**If you reside in one of these states (or are an authorized agent) you can opt out of targeted advertising, selling, or sharing, occurring on this site by moving the toggle below to the left and clicking “Confirm My Choice.”** Your choice through the toggle is specific to this site. If you access other Versant sites and services, you will need to opt out for each. Also, if you clear your cookies on this browser or use another browser or device, you will need to opt out again. You can change your choice any time.

**In addition to the toggle, you should also provide the information requested in our “Opt-Out Form” (accessible by clicking the “+” below), which will enable us to take action on your opt-out election more broadly than just on this site (e.g., we will be able to stop sharing your email with third parties in order to target you with adverting on other site and services, such as social media platforms).**

You may also enable where available and provided for under applicable privacy laws, a universal tool that automatically communicates your opt out preference, such as the Global Privacy Control (“GPC”). If detected, we will process your GPC signal as if you had opted out through the toggle.

If you opt-out, you may continue to see advertising, including ads that may be based on personal information processed before you opted out.

Manage Opt-Out Preferences: Move Toggle to Left and Click “Confirm My Choice” and then Complete Opt-Out Form (accessible by clicking “+” below)

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**Residents (or authorized agents) of states _listed_ in the “Your Rights” section of our Privacy Policy:** To opt out of targeted advertising, selling, or sharing occurring on this site for this browser and device, move the toggle to the left and click “Confirm My Choice.”

**Residents (or authorized agents) of states _not listed_ in the “Your Rights” section of our Privacy Policy:** If we do not detect that you are in one of the states listed in the “Your Rights” section of our Privacy Policy, we cannot ensure that we will be able to apply your opt out choice, even if you utilize the toggle.

Please note, your choice through the toggle is specific to this site, for this browser and device. If you access other Versant sites and services, you will need to opt out for each. Also, if you clear your cookies on this browser or use another browser or device, you will need to opt out again. You can change your choice any time.

If you opt-out, you may continue to see advertising, including ads that may be based on personal data processed before you opted out.

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You should also provide the info requested in this [Opt-Out Form](https://privacyportal.onetrust.com/webform/941b48f1-4637-4ecd-b01d-629494daf8b2/6d056e9f-08d3-433f-a209-afb06bb411c6), which will enable us to take action on your opt-out election more broadly than just this site (e.g., we will be able to stop sharing your email with third parties in order to target you with adverting on other sites and services, such as social media platforms).

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