In a market dominated by premium-priced travel gear, Quince has emerged as a compelling alternative to high-end brands like Away. For $270, the brand’s Expandable Small Carry-On and Large Check-In Suitcase Set offers a minimalist aesthetic and durable construction that rivals luggage costing twice as much.
The founder, Boutayna Chokrane, noted her long-standing loyalty to Away, citing the anxiety of travel and the comfort of color-coordinated luggage as primary motivators for her previous purchases. However, skepticism turned to approval when she swapped her trusted set for Quince’s newer offerings. Side by side, the two brands share nearly identical proportions, shapes, and understated styles, leading to the conclusion that Quince has successfully recreated the popular Away look at a significantly lower price point.
This value proposition aligns with Quince’s broader business model, which focuses on producing affordable versions of high-quality essentials ranging from Mongolian cashmere and engagement rings to wellness supplements. The reliability of the new suitcases is bolstered by the brand’s previous success in the travel sector. Chokrane previously tested Quince’s All-Day Neoprene Duffle Bag ($102) and Toiletry Bag ($35) during a week-long longevity retreat at Canyon Ranch in Tucson. The gear withstood the rigorous demands of the trip, serving as a testament to the brand’s ability to deliver stress-resistant travel accessories.
Available directly through Quince, the two-piece suitcase bundle represents a strategic move to capture travelers seeking both style and substance without the premium price tag associated with legacy luggage brands.
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