Meta signaled the seriousness with which it approaches artificial intelligence on Wednesday by announcing that its Muse AI assistant is now available as a dedicated iPad application. The release comes just one month after the tool launched on iPhone and Android, marking a swift expansion for the company. This pace stands in contrast to Meta’s historical approach with other platforms; for instance, it took Instagram approximately 15 years to finally deliver a native iPad app despite sustained user demand.
Muse, which debuted on mobile operating systems on September 8, has already surpassed 6.6 million installations globally, according to estimates from market intelligence firm Sensor Tower. The app functions as one of many consumer-facing AI agents, allowing users to link various personal accounts to manage emails, schedules, and bills. It also enables automated tasks such as booking reservations, ordering groceries, setting goals, and making purchases.
To facilitate these capabilities, Meta has integrated a growing roster of partners known as “connectors.” Users can selectively sign into these services based on their comfort level with granting an AI agent access to different aspects of their digital lives. With the iPad launch, Meta has expanded this list to include several new tools aimed at small businesses, such as Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom. The update also adds Notion and Granola, alongside connectors for Meta advertising accounts.
Additionally, Meta recently announced partnerships with major retail giants including Best Buy, Gap, Sephora, Walmart, and Wayfair. These integrations allow the agent to browse partner sites and finalize transactions on behalf of users. However, the technology still faces hurdles; websites sometimes mistake AI agents for malicious bots and block their access.
In response to these challenges, Meta announced on Tuesday that it is collaborating with industry partners to develop an open standard. This technological solution would enable personal AI agents to identify themselves to businesses, helping companies distinguish between legitimate automation tools and harmful bots.
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