Meta has officially released Muse, a personal artificial intelligence agent that the company says prioritizes user privacy from the ground up. The launch positions Meta to compete directly with rival offerings such as OpenClaw and Instinct in the rapidly evolving agentic AI market.
According to the company, the assistant is capable of handling complex, real-world responsibilities, ranging from booking air travel to managing the sale of a vehicle. In promoting the tool, Meta has emphasized that privacy protections are ‘built into it,’ addressing growing consumer concerns regarding data security as AI agents gain the ability to act on behalf of users across various digital services.
I just want an assistant that can actually book my flights without stealing my data. Finally, a serious contender in this market!
Built-in privacy? Sure, until the ads start appearing. Let’s see if they actually respect it or just talk about it.