While Samsung currently dominates the foldable handset segment, the category remains a small fraction of the broader smartphone industry. Industry data from IDC indicates that approximately 20.6 million foldable devices were shipped last year, a stark contrast to the 1.25 billion global smartphone shipments recorded during the same period. However, the impending arrival of the iPhone Duo has the potential to shift this dynamic, and early indicators suggest the impact is already being felt.
Recent reports highlight a rise in purchases of the Samsung Galaxy Z Fold 8 following the official announcement of Apple’s foldable device. This surge may stem from consumers finally turning their attention to foldable technology or from enthusiasts seeking to adopt the form factor before the iPhone Duo becomes available. Samsung has responded to this trend by reducing prices on its foldable lineup in select markets, illustrating how competitive pressure can create advantages for buyers.
The entry of Apple into this space is expected to compel other manufacturers to enhance their offerings. The result is likely to be a wider array of choices and more diverse price points. Although Apple currently offers a single iPhone Duo model, Samsung provides a broad spectrum of options ranging from the budget-friendly Galaxy Z Flip7 FE to the premium Z Fold 8 Ultra. Market analysts suggest that this intensified competition could eventually encourage Apple to introduce a more affordable version of its foldable phone.
The Fold series is great, but nothing beats the iOS ecosystem. My Apple Watch and Mac will decide my next purchase regardless of folding screens.
I am still waiting for someone to explain why I would need a screen that big. My wrist hurts just thinking about carrying it around.
This price cut from Samsung is interesting. It suggests they know the iPhone Duo launch is a genuine threat to their dominant position.
Wait, does anyone actually think Apple will release an affordable foldable? Their track record with budget devices is practically nonexistent.
Smart move buying the Z Fold 8 now while prices are dropping. I want to beat the inevitable Apple release date by a solid year.