Apple has officially launched its iPhone 18 lineup, introducing a significant departure from tradition with the iPhone Duo, a new folding device that represents the company’s most radical redesign in years. This innovative form factor joins the refreshed iPhone 18 Pro and iPhone 18 Pro Max. Notably, there is currently no standard iPhone 18; rumors indicate that a more affordable base model, potentially alongside a second-generation iPhone Air or an iPhone 18e, may arrive in spring 2027.
The new Pro models are available for preorder starting September 12, with general release on September 18. The iPhone Duo follows a later schedule, opening for preorder on October 16 before a full market launch on October 23.
Pricing has seen an increase across the board. The iPhone 18 Pro starts at $1,199, while the larger iPhone 18 Pro Max begins at $1,299. The experimental iPhone Duo commands a premium price of $1,999. Both Pro models are priced $100 higher than their iPhone 17 predecessors.
Despite their differences in form factor, all three devices share core specifications. Each is powered by Apple’s new A20 Pro chip and features display technologies consistent with the high-end standards set by the previous generation.
Experts advise consumers to evaluate whether an upgrade is necessary before committing to the new hardware. Apple continues to provide software support for older devices, such as the iPhone 11 Pro, and many hardware issues can be resolved through battery replacements or troubleshooting rather than a full device swap.
For those proceeding with an upgrade, it is recommended to back up existing data and factory reset the old device before selling or trading it in. New owners can refer to setup guides to configure essential settings immediately upon receiving their device.
The A20 Pro chip sounds impressive, but the price hike for the Pro models is a bit much this year.
Folding phones are finally becoming mainstream. Curious how the battery life compares on the Duo versus the Pro Max.
My iPhone 15 Pro runs perfectly fine. Is it really worth spending nearly two grand on a foldable right now?
I cannot believe Apple skipped the standard model again. We need an entry-level option more than ever.
The Duo at $1,999 is steep. I am waiting to see if the hinge holds up over time.