Apple is preparing to host one of its most significant launch events in recent years on Wednesday, September 9th. The keynote, titled “Surprise and shine,” will serve as the company’s first major presentation since John Ternus assumed the role of CEO on September 1st, succeeding Tim Cook.
The event is anticipated to introduce the initial models within the iPhone 18 series. Reports suggest the lineup may include the highly anticipated “iPhone Duo,” a foldable device that could arrive just months after Samsung’s debut of its passport-style Galaxy Z Fold 8.
Live coverage begins at 1 PM ET / 10 AM PT. Viewers can tune in via Apple’s official website and streaming platforms to see the company’s latest innovations under its new leadership.
Waiting to see if they actually launch a foldable or if this is just another rumor mill event again.
Ternus has done great work on hardware. I’m curious to see how his design philosophy shapes the new iPhone 18.
Is it really a ‘surprise’ if we’ve known for months? I just want to know the battery life already.
I’ve been waiting for Apple to enter the foldable market. If they do it right, this could be huge.
Can we talk about that slogan? ‘Surprise and shine’ sounds like a pop album, not a tech keynote.