Slovenia’s .si Domain Sees Record Surge Following Executive Order on ‘Super Intelligence’

Slovenia’s national top-level domain, .si, has experienced an unprecedented surge in demand following President Donald Trump’s executive order mandating that all government agencies refer to “AI” and “artificial intelligence” as “SI” and “super intelligence.” The event mirrors the earlier explosion in popularity surrounding the .ai domain, which is associated with the Caribbean territory of Anguilla and generated millions in revenue for the region during the initial artificial intelligence boom.

The .si extension carries a unique geopolitical connection, as it is the country code for Slovenia, the homeland of First Lady Melania Trump. Klara Herman, a spokesperson for Registry SI, the organization responsible for managing Slovenia’s internet domains, reported a staggering 2,199% increase in .si domain purchases throughout September. However, she cautioned against attributing the entire spike solely to the President’s directive.

Registry SI recorded 11,000 new addresses on September 30, the day immediately following the signing of the executive order titled “Inaugurating the Era of Super Intelligence.” In the subsequent 24 hours, nearly 13,000 additional .si domains were registered. Despite this momentum, major web hosting providers reported mixed results. GoDaddy stated it does not currently host .si domains, while Squarespace had not responded to inquiries at the time of publication. Wix reported that any increase in traffic since September 29 was minimal, though a spokesperson noted the trend could evolve.

Conversely, Hostinger identified .si as its second most popular domain extension, trailing only .com. The company observed that approximately 4,300 .si domains were registered on September 30, with that figure rising to roughly 5,400 on October 1. More than three-quarters of all .si registrations since September 23 occurred within that two-day window. Hostinger data indicated that over half of these buyers originated from the United States and India.

Interestingly, only about 3% of the .si domains registered on Hostinger are explicitly related to artificial intelligence. The majority of names remain “unclassified,” suggesting that many registrants are individual consumers and businesses, some of whom may be engaging in speculative buying with the intent to resell later.

Market participants are drawing direct comparisons to the .ai phenomenon. Kim Than, CEO of Genius PR and a specialist in AI and crypto sectors, revealed that he purchased the .si version of his company name to safeguard his brand. Noting that domains have become akin to digital collectibles, Than explained that he acted early due to the low cost, preferring to secure the asset now rather than face higher prices later. He also mentioned that several founder friends are making similar investments, viewing the current moment as the start of a new boom.

Klaudijus Januitis, head of domains at Hostinger, anticipates continued growth in demand for .si but does not expect it to replace .ai. Instead, he positions .si as a more accessible and affordable alternative. Januitis highlighted a key economic difference between the two extensions: Anguilla charges a premium for .ai registrations that flows directly into its government treasury, whereas .si costs remain significantly lower and benefit the registry. On Hostinger, a .si domain costs approximately $12 annually, compared to $90 for .ai, which requires a two-year commitment.

“Slovenia will not see what Anguilla saw,” Januitis said, describing the domain revenue as a “nice bonus” for Slovenia rather than a transformative second economy.