In an updated buyer’s guide published on September 28, 2026, WIRED outlines the top three Apple Watch options: the Series 12, Ultra 4, and SE 3. The review emphasizes that the most expensive model is not necessarily the best choice for every consumer, offering a detailed breakdown to help shoppers make a wise investment.
The publication highlights the Apple Watch Series 12 as the best overall option, priced at $399 through Amazon. This model is positioned as the standard-bearer for users seeking a balanced mix of features and performance.
For individuals prioritizing extended battery life, the guide points to the Apple Watch Ultra 4. Retailing at $780, this rugged model caters to active users and adventurers who require longer endurance from their wearable devices.
While the full text continues to detail the SE 3 for those seeking a more affordable entry point, the core recommendation remains clear: choosing the right Apple Watch depends on individual needs rather than simply selecting the most premium tier available.
Smart advice focusing on needs over branding. The SE 3 sounds like the realistic pick for most people.
My Ultra 3 still works fine. Is the upgrade really worth half a grand?
Has anyone tested the SE 3 battery life? Hoping it actually lasts more than two days this year.
Finally, a guide that says the Series 12 is enough. I was about to overpay for the Ultra.
I still can’t believe the Ultra 4 costs $780. That’s ridiculous money for a watch.