During an interview with CNBC on Thursday, NBA superstar Stephen Curry confirmed that his highly anticipated signature shoe, developed in collaboration with Chinese athletic brand Li-Ning, is scheduled for release in early 2027. The announcement marks a significant step forward in Curry’s new relationship with the sportswear company.
Curry officially revealed his move to Li-Ning in June, ending a 13-year partnership with Under Armour. Reflecting on his decade-plus tenure with the American brand, the four-time NBA champion described the transition as mutual and expressed no regrets about the change. “Sometimes good things do come to an end,” he noted, emphasizing that his decision was driven by a desire for longevity, legacy, and global reach.
According to ESPN, Curry has inked a 10-year, $400 million deal with Li-Ning. He cited the company’s superior product quality as a decisive factor in choosing his new partner over other suitors.
In the interim period before his own model hits the market, Curry stated he will wear performance footwear designed by Li-Ning’s other NBA representatives, including his Golden State Warriors teammate Jimmy Butler and former league star Dwyane Wade. Both athletes have been instrumental in influencing Curry’s decision to join the brand’s roster.
Beyond the commercial partnership, Curry addressed his future on the court as he enters his 18th NBA season. With his current contract set to expire in 2027, the franchise icon affirmed his intent to remain with the Warriors. He described himself as a “lifer” with the organization, citing his continued competitiveness alongside teammates like Draymond Green and head coach Steve Kerr as his primary motivation. When asked about potential free agency, Curry dismissed the notion, stating that contractual matters would resolve themselves as long as he could continue playing at a high level.
13 years with Under Armour! That feels like a lifetime ago. I wonder how the transition will actually look on court during these interim seasons?
A $400 million deal is insane, but honestly, Li-Ning quality has improved drastically. Can’t wait to see if they can keep up with his performance needs.