From iconic portraits of musicians to innovative sports guides, industry experts are examining what defines a compelling magazine cover. The discussion comes ahead of a dedicated session at the upcoming London Design Festival, where designers, publishers, and historians will explore the evolving role of print media.
Steve Watson, founder of the subscription service Stack, argues for a shift in perspective regarding the medium’s value. He suggests that comparing modern publications to those from the 1960s is flawed, noting that print was once the primary vehicle for mass communication when color television was not yet ubiquitous.
According to Watson, while magazines may no longer be the most efficient method for reaching large audiences quickly and inexpensively, they excel at fostering deep reader engagement. He describes print as a unique opportunity for audiences to slow down and absorb information, offering an alternative way of viewing the world.
Contrary to the often pessimistic narratives surrounding the decline of the print industry, Watson remains optimistic. He highlights that numerous high-quality new titles continue to launch regularly, signaling a resilient future for the format.
Slow down and absorb—this is exactly what we need more of. I love my Sunday print ritual; it’s my screen-free sanctuary.
The 1960s comparison is fascinating. We forgot that magazines used to be THE main source of visual culture, not just a niche luxury.
Does anyone else miss the tactile experience? Scrolling on a phone is so different from holding a beautifully designed magazine in your hands.
I’m skeptical about the ‘resilient future.’ New titles launch, yes, but are they profitable or just passion projects burning cash?
Finally, someone says it: print isn’t dead, it just demands more from us. Deep engagement beats viral fleetingness any day.