Preorders for the iPhone 18 Pro and iPhone 18 Pro Max are officially available as consumers prepare for the devices’ release on Friday, September 18. Apple introduced the two new smartphones during its September 2026 “Sunrise and shine” event, which also showcased the iPhone Duo and other accessories.
The updated models are powered by the A20 Pro processor, delivering increased GPU performance and additional neural cores designed to enhance AI capabilities. The company also highlighted significant improvements to the camera systems on both devices.
The 6.3-inch iPhone 18 Pro carries a starting price of $1,199 for the 256GB storage variant. Securing a preorder is considered advisable for buyers looking to guarantee specific color finishes and storage configurations, as availability may vary at launch.
Hoping the camera upgrades actually matter this time. Last year’s changes felt incremental at best. Let’s see what they’ve done.
Anyone else worried about selling out? I remember waiting in line for the last Pro Max launch and still didn’t get Titanium Natural.
Is $1,199 really the new baseline for a Pro? Apple’s pricing inflation is getting ridiculous these days.
Finally upgraded from my ten-year-old phone. The A20 Pro AI improvements sound genuinely useful for productivity.