Sony has launched a new promotional campaign for September 2026, offering discounts of up to 45% on a variety of its flagship electronics. The sale covers premium audio gear, including the newly released WF-1000XM6 noise-canceling earbuds, as well as pro-level Alpha cameras and high-end Bravia televisions.
The discount extends to Sony’s television lineup, which includes the Bravia 9 QLED, the Bravia 8 II OLED, and the mid-tier Bravia 5 models. These TVs have previously received favorable reviews from WIRED, with the Bravia 9 and Bravia 8 II cited among the best OLED and QLED options available. Shoppers can find the promo code applied directly on Sony’s electronics website, where prices for models like the Bravia 9 have been marked down significantly at major retailers such as Amazon, Walmart, and Best Buy.
Sony remains a dominant force in the consumer electronics market, recognized for its extensive range of high-quality products spanning soundbars, wireless headphones, mirrorless cameras, and bookshelf speakers. This latest round of discounts provides an opportunity for consumers to upgrade their setups with industry-leading technology at reduced prices.
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Is this deal actually valid in Europe, or just US and Canada? Would love to upgrade my Bravia.
Finally grabbing the WF-1000XM6s. That 45% cut makes them finally affordable.