The Paris Auto Show is returning to its traditional roots, offering a glimpse into an era when major trade exhibitions served as primary stages for automotive debuts. In recent years, manufacturers have increasingly bypassed these events, preferring to unveil new models at separate press conferences held weeks in advance. This trend, compounded by pandemic-related cancellations, left many auto shows with diminishing returns. However, the recent media day in Paris suggests a renewed commitment to in-show reveals.
The event featured a strong presence from Stellantis brands, including Citroen, Peugeot, and Fiat, alongside notable entries from France’s Renault. Many of the showcased vehicles paid homage to classic nameplates with modern reinterpretations. Yet, for American consumers, the highlights carry a bittersweet note: most of the showcased models are unlikely to ever reach US dealerships.
This exclusion is particularly frustrating given the current direction of Stellantis’ American offerings. While European markets embrace diverse and retro-inspired designs, US brands under the Stellantis umbrella are doubling down on controversial trends. The company is preparing to relaunch the Dodge Charger with a V8 Hellcat engine, a move that contrasts sharply with the innovative concepts on display in Paris.
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