Oliver Blume, chief executive of Volkswagen, has publicly endorsed European Union proposals designed to strengthen the region’s manufacturing sector. Speaking ahead of the Paris motor show this week, Blume emphasized that European automakers require the ability to compete on a level playing field against rising rivals from China.
The Chinese automotive industry has seen a rapid expansion in recent years, often offering vehicles at lower price points that challenge traditional European manufacturers. In response, the EU is considering new “Made in Europe” regulations intended to bolster domestic industry.
However, Blume cautioned that these measures must be carefully calibrated. He argued that any new framework “must reward real value creation in Europe,” suggesting that support should be tied to tangible contributions within the continent rather than serving as mere trade barriers.
The comments highlight the growing tension between European automakers and Chinese competitors, as well as the complex policy landscape surrounding trade and industrial strategy in the EU.
Honest take from Blume. Empty slogans won’t fix the cost structure gap against Asian manufacturers.
China won’t stop innovating just because Brussels draws a line. We need better cars, not just labels.
Interesting how he frames it as ‘value creation’ rather than pure barriers. Maybe there’s a middle ground after all.
Does this mean our VWs will suddenly get more expensive? I just want reliable cars, not politics.
Finally, a voice of reason. Protectionism without demanding real investment is just a trap for consumers.