A proposal to build a massive data centre near Norwich has ignited controversy, with experts warning of significant noise pollution and concerns raised by locals about potential harm to nearby wildlife habitats.
Plans submitted to South Norfolk Council for a 150-megawatt facility in Keswick, situated on the edge of the city, have prompted an environmental impact assessment. The project, advanced by Norwich Apex Data Centre, has drawn thousands of signatures on a petition opposing its construction due to fears it could negatively affect protected areas such as Marston Marshes.
According to noise assessments, the facility possesses the potential to generate “very high levels of noise” in the surrounding area without substantial mitigation efforts. The primary source of this sound is expected to be 72 chiller units installed on the roof. However, a company spokesperson asserted that their environmental evaluations conclude the data centre will not damage designated wildlife sites. They added that the design ensures operational noise at sensitive locations will align with existing background levels.
Addressing water usage concerns, the developer stated that the facility will utilize air-cooling technology, eliminating the need for water in cooling processes. Water consumption will be limited to routine facilities, with no withdrawals from nearby rivers or marshes.
The company also highlighted that the project could provide up to 150 permanent jobs and includes plans for landscaping and planting to mitigate visual impact. The site is located adjacent to an electrical substation connected to North Sea offshore wind farms, providing a power source.
Despite these assurances, local opposition remains strong. Daniel Elmer, Conservative leader of South Norfolk Council and county councillor for Keswick, announced his formal objection to the development. He described the facility as excessively large for the proposed site, noting its proximity to the marshes, the southern edge of Norwich, and a listed church.
Elmer expressed concerns regarding the aesthetic impact on the “southern gateway” into the city, questioning whether the current application would present an appealing image to visitors. The land, which already holds planning permission for a business park, is being repurposed for the data centre proposal, continuing to fuel debate over its scale and suitability.
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