Since TikTok burst into mainstream consciousness, many things have been called a “TikTok clone”: YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix’s Clips, LinkedIn’s vertical video feed, and countless other, less recognizable names like Triller, Zynn, and Byte.
For years now, Facebook and Instagram have pumped users’ feeds with video as Meta chases TikTok’s runaway success. But if tests running abroad are any indication, the TikTok-ification of social media might finally be reaching its fullest form.
TechCrunch reports that some users in India are getting a Facebook test that, upon opening the app, drops them directly into a …
India getting these tests first is fascinating. It feels like the perfect lab for testing radical UX changes.
I wonder if this full-screen feed actually increases engagement or just makes scrolling more mindless for everyone.
It is honestly wild how every platform just copy-pasted TikTok’s interface. Does anything original exist anymore?