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ASOS Shares Plunge 14% After Phishing Notification Claims Data Breach

ASOS Shares Plunge 14% After Phishing Notification Claims Data Breach

ASOS is currently investigating a security scare after thousands of users of its mobile application received a suspicious push notification alleging that the online fashion retailer’s data had been “fully compromised.” The message, which featured the subject line “Asos hacked,” directed recipients to a Telegram link rather than legitimate company channels.

Despite the alarming claims, the company’s website and mobile app remained fully operational during the incident. Following the distribution of the notification, ASOS shares on the London Stock Exchange dropped by more than 14%, reflecting investor concern over the potential breach.

The incident appears to be a coordinated attempt to mislead customers, as the retailer has not confirmed an actual hack. Authorities and the company are now examining the scope of the phishing campaign and its impact on user trust.

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