Peacock Free Trial Returns via Amazon Prime, But Not Directly on Service

Following a recent rate hike that marked the fourth price increase for NBCUniversal’s streaming service in four years, Peacock subscribers now have an alternative route to access a free trial. Although the direct free trial was discontinued earlier this year alongside competitors like Paramount+, Hulu, and HBO Max, a new partnership with Amazon offers a workaround.

Amazon is currently providing a seven-day free trial of Peacock Premium Plus through its Prime Channels hub. This tier, which removes advertisements, now costs $19.99 per month, up from $16.99 earlier this year. The trial grants full access to the platform’s on-demand library of television shows and films, along with hundreds of hours of live sports.

It is important to note that this offer is exclusively available to Amazon Prime members. Users who are not yet subscribed can sign up for a 30-day Prime trial to qualify for the deal. After the trial period concludes, the subscription automatically renews at the standard monthly rate unless canceled.

In addition to the trial opportunity, Peacock has introduced pricing adjustments across its other tiers. The ad-supported Premium plan now costs $12.99 per month, an increase from $10.99. The entry-level Select tier, which offers past and current seasons of select TV series but excludes movies, live sports, and original content, has risen from $7.99 to $8.99 per month.

For those seeking longer-term savings, Peacock is offering an annual discount that allows users to pay for ten months while receiving twelve months of service. The yearly cost is set at $129, representing a 17% savings compared to month-to-month billing. This promotion is available to new and eligible returning subscribers without the need for a promo code.

Industry analysts suggest that the price increases were driven by Peacock’s role as the broadcaster for major sporting events this year, including the Winter Olympics and the Super Bowl. Consequently, further discounts are unlikely in the near term.

Consumers also have other avenues to access Peacock at no additional cost. Walmart+ members, who pay $98 annually, can choose between Peacock Premium or Paramount+ Essential as part of their membership benefits. Similarly, Instacart+ subscribers, available for $9.99 monthly or $99 annually, receive an included Peacock membership. Both retail partners offer free trials for their services, allowing users to test the bundles before committing.

Peacock continues to expand its content library with recent additions such as the films “Obsession,” “F1,” and “The Super Mario Galaxy Movie,” alongside popular series like “The Office,” “New Girl,” and “The Traitors.” The platform remains a key destination for sports fans, offering live streams of the NFL, Premier League, Big Ten Football, and WWE events.