Blue Apron Offers New Promo Codes and Flexible Meal Options

Blue Apron is rolling out a series of promotional offers for new customers while simultaneously expanding its service model to include more flexible ordering options. The meal kit provider, which WIRED has evaluated in its ongoing coverage of the best meal kit subscriptions, is now offering substantial discounts on its chef-curated plans.

Current promotions allow new subscribers to receive $100 in savings across their first five weeks, with the initial week shipping at no cost. Discounts can reach up to $4 per serving depending on whether customers choose 4, 6, 8, or 10 meals per week. WIRED readers can utilize the promo code CONDE25 to save $25 on their first two orders. Additional sitewide codes include WELCOME20 for 20% off the first two orders and WELCOME25 for 25% off at checkout.

For those looking to establish a regular delivery schedule, the company has introduced an Autoship & Save program. This option provides a 5% discount on every recurring order. Subscribers can manage their schedules, including delivery days and frequency, through the Blue Apron mobile application, which also sends live delivery updates. Customers retain the flexibility to skip any given week without penalty.

In a significant shift from traditional meal kit services, Blue Apron has launched an à la carte menu featuring individual kits and ready-to-eat meals. This new model does not require a recurring subscription, catering to customers who prefer to order on demand. Deliveries can arrive in as little as three days, and users can customize their selections by adding, swapping, or removing items before shipment. While orders come pre-filled with recommended meals, customers have full control over their choices prior to dispatch.